Creator content that sells bottles
Get your spirits featured in real cocktails from real creators—and watch that content drive traffic, trust, and sales.
Used by brands across the spirits industry
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What you get with Crafted Pour
Everything here is designed to help spirits brands grow through real bartender recipes, reviews, and a robust content infrastructure. With Crafted Pour, you gain access to a community that drives visibility and sales.
The Tastemaker program
A marketing engine powered by real creators and built for bottle sales
Put your cocktail content on autopilot with vetted creators who develop and share bartender-style recipes that feature your bottles. We handle the matchmaking and logistics. They create standout content that showcases your product in use and reaches large, focused audiences across retail, e-commerce, and social media. It’s the scale of influencer marketing with the focus of a trade program.
Why brands use it
Consistent cocktail content without managing creators
Launch-ready recipes for new products
Real coverage that builds buyer and distributor trust
Built-in reach from creator audiences
Included
Creator matches based on your products and goals
Each recipe includes a photo, video, review, story, and ingredient list
Campaign or seasonal scheduling support
Usage rights for retail, ecommerce, and social
Performance reporting (reach, views, shares, saves)
The Crafted Pour widget
A low-effort way to boost conversions, search, and AI visibility
The widget adds bartender-created recipes to your site automatically and drives a 58% average e-commerce conversion lift. It installs in under 5 minutes and lets shoppers (and search engines) explore drinks tied to your bottles, opening on your site with the Premium plan, or on CraftedPour.com with the Free plan.
Premium plans also include full SEO markup and indexing under your domain, so you keep all the traffic, SEO value, and AI exposure.
Why brands use it
Keep your site fresh without lifting a finger
Converts shoppers by showing them your bottle in a drink they’d actually make
Boost SEO and show up in AI answers with the Premium plan
Included
Embedded recipe gallery that updates in real time
Feed tied to your bottles with zero manual upkeep
Premium features: on-site hosting, SEO markup, and recipe display controls
Your products on Crafted Pour
Make your bottles easy to find, understand, and share across the Crafted Pour ecosystem
Every bottle you submit gets its own searchable page, linked to recipes, reviews, and creator content across the site, app, shelf, and social. It’s a central online hub that helps buyers, creators, and customers understand how your product is used and where to buy it.
Helps bartenders, buyers, and consumers understand your product in context
Improves SEO visibility and discovery with consistent linking
Acts as a directory, linking to your site and socials to support your own marketing
Retail-ready assets
Use real recipes and reviews to support in-store sell-in and activation.
Each Tastemaker recipe can be turned into branded shelf tags, posters, or in-store displays featuring ratings and real cocktails made by real creators. Every piece includes a QR code that links to the full recipe and verified reviews, so buyers and customers can see exactly how your bottle is being used, rated, and talked about.
Show real usage and reviews at the shelf
Help buyers and distributors say yes with ready-made content
Make your product easier to activate in-store or at events
Recipe & review controls
See exactly what’s been created, and decide what shows up where
Take control of your recipe and review content without needing a dev team. Crafted Pour’s CMS lets you review every creator submission tied to your products and decide what appears via the widget on your site.
Approve which recipes appear in your widget and in what order
Choose which photos get displayed in each recipe
Make updates instantly without involving your web team
Performance insights
See where your content is showing up, how it’s performing, and how it drives sales
We track how your recipes and reviews perform across channels — on your site, in search, and in creators' posts. Use these insights to prove visibility, guide internal planning, and show retailers what’s moving bottles.
Spot top-performing recipes and bottles
See what shoppers are searching, viewing, and rating
Track visibility across creator posts, search, and your own site
Real results
average conversion boost with the widget
sales lift at Dented Brick
sales lift at Shadow Ridge
YoY search traffic increase
creators
published recipes
What our partners are saying
Built for brands of any size
Choose your level of control, visibility, and support
profile & widget
Build online buzz around your products.
$499/mo
Let’s build your perfect program
Grow your brand on Crafted Pour
This is how brands get featured, reviewed, and poured.
FAQs
Shelf tags, printouts, and posters that point directly to your recipes on the Crafted Pour site. These are often used for off-premise placement, brand activations, and distributor support.
Nope. You can use the platform when you need it and pause when you don’t.
You don’t have to, but you really should. The widget pulls in recipes tied to your brand, so your product pages should look complete and accurate, with photos, bottle details, and working links. The better your profile, the better your content looks on your site.
Claiming your brand profile takes just a few minutes. Once you're listed, widget setup takes under a day, and your first Tastemaker content starts within 30 days of getting a sample bottle to the first creator.
You are licensed to reuse content made through the Tastemaker in your marketing with attribution to the creator—on your site, in emails, on Amazon, in retailer sell-in decks, and on social media, wherever you want!
We support portfolios, groups, and distributors. One dashboard lets you manage multiple brand profiles at once.
They’re two distinct offerings, but they work even better together. The Tastemaker program gets you branded recipes created. The widget helps that content show up automatically on your site, without needing a dev team. You can use one without the other, but brands that use both see the biggest lift.
Yes. Any paid client can choose which recipes appear through the Crafted Pour CMS. You can either set it to automatically show new recipes and remove them if you wish, or you can approve every recipe yourself.
Nope. The creator posts it to Crafted Pour as well as their thousands of followers. You decide if you want it repost it or reuse it in your marketing. The widget just makes it easy to automatically keep this content up to date on your website.