Put your marketing on autopilot
The Tastemaker program connects your brand with over 1,200 trusted cocktail creators, so you get consistent, creator-published content that drives sales.
Marketing that drinkers trust
Each recipe comes from a vetted cocktail creator —someone buyers follow, not someone you hired.
Work with real cocktail creators
We manage the matchmaking, briefs, and approvals so you’re not chasing bartenders or influencers.
Get content that sells
Every recipe includes a photo, story, and review, ready to reuse across your site, social media, and retail channels.
Reach real audiences
Creators post each recipe to their cocktail followers, reaching 100,000s every month.
See real performance
Dented Brick saw a 25% sales lift and Shadow Ridge hit 92% after adding this content to their product pages via the Crafted Pour widget.
What you'll get
Every drink is created by a vetted bartender, assigned based on your goals.
Work with cocktail creators
You get consistent content from bartenders and cocktail influencers, chosen for your brand and audience.
Original recipe with high-res photos
Created by a cocktail creator, with photos (and often video) to match your bottle’s personality
Recipe story and creator notes
Includes bartender’s inspiration, flavor cues, and context you can reuse in marketing
Branded product reviews
Real reviews from real bartenders and fans, featured in recipes, widgets, and creator profiles to build trust and drive conversions
Ingredient list with linked bottles
Every branded ingredient links back to your product page where possible
Shared on social by the creator
Every post goes out to their cocktail followers — often thousands, sometimes more — across Instagram, TikTok, YouTube, and beyond.
Themed campaigns you can direct
Ask for recipes tied to seasonal themes, events, or specific spirits anytime
Show up where it matters
Tastemaker content doesn’t just get made, it gets seen. Recipes are shared by creators, indexed for search, and cleared for your reuse.
Shared to the creator’s audience
Tastemakers reach large, spirits-focused audiences that brands can’t easily buy. Their followers already engage with indie bottles and trust their recommendations
Indexed for search
Each Tastemaker recipe gets a search-optimized page linked to your product and brand, helping your bottles surface where buyers are already looking.
Retail & digital usage rights
Use the recipe, image, and story in your own retail displays, emails, or social. (Non-exclusive, no reselling.)
Auto-publish with the widget
Each recipe flows into your widget instantly: on your site, retail pages, or anywhere it’s installed. See how the widget works →
Recipes appear automatically
As soon as your Tastemaker publishes a recipe, it appears through your widget. No uploading, formatting, or extra steps required.
You control what shows
Choose which Tastemaker recipes display in your widget and where it appears across your site or retail pages.
Adjust and track performance
Swap bottles, pause future Tastemaker content, or see what’s getting clicks and saves. More analytics coming soon.
How it works
Choose a product and your goals
Tell us which bottle to feature and what kind of content you're hoping for, like recipes for a launch, season, or campaign.
We match you with a Tastemaker
We pair your product with a bartender or cocktail influencer who fits your brand and audience. You'll ship them a bottle.
They create and share the content
Your Tastemaker develops a recipe with photos, notes, and often video, then shares it on social and Crafted Pour.
You decide how to use it
Your recipe is cleared for reuse anywhere—retail, social, email. If you’re using the widget, it’ll appear there too (after approval).
Put bartenders to work for your bottles
Decide how much help you want. We’ll handle the rest, or recruit your own creators with a Free or Premium plan.
Build online buzz around your products.
$499/mo
Let’s build your perfect program
Grow your brand on Crafted Pour
This is how brands get featured, reviewed, and poured.
FAQs
We match you with a cocktail creator (bartender or influencer) and they publish the recipe to their channels. You decide where it shows up on your end: your site, widget, or retail materials. We publish it to Crafted Pour, and the creator shares it with thousands of cocktail enthusiasts who already follow their content. That kind of audience access is typically hard to buy, but here, it's part of the package. You get the content to reuse anywhere.
Quite the contrary. Each Tastemaker recipe is published to your profile and indexed on your domain if you’re using the widget. Pages include schema markup, canonical tags, and auto-generated sitemaps. For example, BG Reynolds has 71 recipes indexed (https://bgreynolds.com/pages/crafted-pour-recipes/) and saw a measurable SEO lift.
Because drinkers and buyers trust recipes more than ads. Seeing your product used in a real drink gives people a reason to try it. And when that drink shows up on your site, in our app, and on a creator’s social feed, you're not just building trust, you're driving results. Brands using these recipes in their widget see increased organic traffic from SEO and AI and an average 58% lift in ecommerce conversion rates.
We work directly with vetted cocktail creators, including bartenders and influencers, who opt into the Tastemaker program. When you sign up, we match your product with a creator who’s a good fit, and they feature it as part of their content. They’re not posting on commission or pushing ads. They feature your product as part of a real drink that fits their style and audience.
Each recipe includes a custom drink featuring your product, a photo or video, a written story or review, and full usage rights. We publish it to Crafted Pour, and the creator shares it with their massive audience.
Creators publish the first recipe within 30 days of receiving the bottle, and have 90 days to deliver all committed content. We can move faster when needed. The rhythm of the monthly program gives brands the most results by keeping content fresh and visibility high.
Only that should always give attribution to the creator, and you can't resell the content (like selling the creators' content in a book or such without permission). Otherwise, content created under the program is licensed to perpetuity, and you are welcome to keep publishing the content as long as you are a client.
You'll need to provide Tastemaker creators a way to get your product. You can either have a bottle sent to them, or give them a way to order the product at your cost. We never handle actual bottles at Crafted Pour. We just need your product list, descriptions, and bottle photos. Once onboarded, we’ll help you set up everything so creators know what to feature.
Yes. You can request specific creators, review past work, or give us direction, and we’ll recommend the right fit. But rest assured, brands have been extremely satisfied with the creators we provide—we know they're great because we have an ongoing relationship and have already seen them in action.
You control what shows up in your widget and where you reuse the content: on your site, in retail, or in social. Creators publish to their own audiences, so there’s no need to manage approvals. That’s how the program scales without adding overhead, and why the content feels real, not like an ad.
Experienced cocktail creators, including bartenders and influencers, with a track record of great visuals and real audience engagement. Every one is vetted by our team.
Awesome. Tastemaker is a reliable way to supplement your work, especially for launches, seasonal pushes, or coverage gaps. And you and your existing creators are welcome (but not required) to publish your existing creator content via the platform for free as well!
Your recipe goes live on Crafted Pour, the creator’s social, and your site if you use the widget. You can also reuse it across retail, ads, emails, or anywhere your brand shows up.
Nope. The Tastemaker program is how content gets made. The widget is what puts that content on your site. You can use either or both.