Turn your site into a sales engine
Use our widget to showcase your bottles in bartender-created recipes that drive traffic and sales.
Bring real cocktail content onto your site, no work required
The widget automatically displays fresh, bartender-created recipes tied to your bottles, boosting conversions without lifting a finger.
Drive more conversions
Show shoppers how your bottles are used in cocktails, right where buying decisions happen. Brands see an average 58% lift in completed checkouts.
Keep your site fresh
New recipes tied to your bottles appear automatically. No manual uploads. No content gaps. Your site stays current and engaging.
Boost your organic traffic
Recipes and reviews are indexable on your domain, not ours, fueling search visibility and driving up to 400% more traffic to brand sites.
Strengthen your search presence
Every recipe adds a searchable, structured page that improves rankings for cocktail, spirit, and ingredient terms.
Works with your existing site, no dev required
The widget installs in seconds using your platform’s embed tool or HTML block. No apps, no plugins, no engineering tickets.
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How real bartender content sells for you
1 Add the widget to your site
Paste a single embed code, no dev work needed
2 Show real cocktail content
Recipes, reviews, photos, and videos update automatically and tie directly to your bottles
3 Track results that matter
Brands using the widget an average 58% higher checkout conversion
Tailor the widget to reflect your brand
You can control both the appearance of the widget and its placement on product pages, brand pages, or standalone microsites. Every display pulls from real recipes tied to your products.
Match your style
Use your brand colors, fonts, and layout preferences
Choose how recipes appear
Carousel or scroll, fixed rows or flexible layout
Decide what shows
Filter recipes by product type, brand, spirit, or cocktail category
Approve what gets published
Set up pre-approval workflows, or let our team review submissions
Works on any page
Embed the widget on product pages to show reviews and recipes for a specific bottle, or use it on general brand pages for your full lineup
Mobile-friendly
Fully responsive and tested across screen sizes
Search-friendly setup
We help connect recipes to your product pages, add redirects, update your sitemap, and structure links so search engines can find and rank your content
Turn cocktail content into on-site SEO
The widget keeps your site fresh with recipe content that drives visibility and conversion. Both plans update automatically with no dev time. Where recipes open determines how much SEO credit you capture.
Free plan
Recipes open on CraftedPour.com, giving your brand added exposure and linking value.
Premium plan
Recipes open on your own site, with schema markup and canonical tagging to give you full SEO credit.
See it in action
See how brands are boosting sales with Crafted Pour
What brands say about the widget
Real results
Crafted Pour’s widget adds fully indexed, recipe-rich content to your site, driving real traffic and conversions with no ongoing work required.
avg e-commerce conversion lift
YoY search traffic increase
How to install the widget
1
Create or update your brand profile
Log in at app.craftedpour.com, go to My profile → Edit profile, and choose I’m a brand. Add your product and company details. (Or, use your CMS login if we’ve already set one up for you.)
2
Submit your product lineup
Email info@craftedpour.com with your bottle list, product URLs, high-res photos, and any UPCs or SKUs. This powers the recipe connections and widget content.
3
Add at least one recipe
Before your widget can display anything, you’ll need a linked recipe in the system. A few is better. We’ll help with this if needed.
4
Get your custom embed code
We’ll generate a unique widget embed code for your site and send it to you directly.
5
Paste the code into your site
Drop it into any HTML or embed section—works on most platforms, no developer required.
6
Publish and check
Save and preview the page to make sure the widget loads properly. Reach out if you need help.
Choose your widget plan
Free is great for visibility. Premium adds control and performance. Upgrade to Tastemaker to have us create and promote content for you.
profile & widget
Common questions
No. You can use other features, like the Tastemaker program, without it. But if you want your recipes to appear on your site automatically, without needing a developer or content team, the widget is the way to do it.
Yes. Brands that install the widget on their e-commerce pages see an average 58% lift in conversions. It works by showing drinkers how your products are used in real cocktails, right at the moment they’re deciding what to buy.
From anywhere you or your creators publish recipes through Crafted Pour. That could be Tastemaker content, recipes submitted by creators you invite, or even your own team.
Not at all. Recipes are fully indexed on your own domain using schema markup, canonical tags, and an auto-generated sitemap. Pages update automatically, no dev work required. For example, BG Reynolds (https://bgreynolds.com/pages/crafted-pour-recipes/) has 71 indexed recipes and saw a measurable traffic increase.
Nope. It’s a quick copy-paste job. Simple instructions are above, and most brands are live in under a day, no dev required.
Yes, make sure your brand profile and product details are complete in Crafted Pour. The widget pulls from that. The better your bottles are set up, the better the results.
Yep. If you're on the Premium plan, you can display all recipes tied to your brand or hand-pick the ones you want to feature. Free pulls the full set automatically.
Still have questions?
Put cocktail content to work.
Get 58% more ecommerce sales by showing your bottle in use.
